Have you met the Footprint Family?
Well, it consists of the the Ecological Footprint, the Water Footprint
and the Carbon Footprint, demonstrated here:
embedded from ‘CarbonVisuals’
Obviously a great communication tool!
Or is it?
I tried to find out….
‘It is time to be clearer about the Footprint and recognize it as a powerful tool for communicating
over-consumption of humanity whilst being aware of its limitations in other areas.’
(Wiedmann & Barrett 2010, p.8)
…and mapped Footprint Indicators in New Media over 1 year in
… to analyse whether the Footprint Family can be seen as a form of Useful Knowledge.
Here are some snapshots of what I found:
The Footprint Family is…
…(i) socially legitimate
as it is widely accepted
Interactive World map of mentions by volume by country of the Footprint Family
…faces a mainly positive attitude
…which is mixed for the Carbon Footprint, however
showing many ‘gatewatchers’…
…and some ‘gatekeepers’ like Gates
…it is communicated close to its intended (ii) context
of visualizing overconsumption and offering solutions
…and is thus (iii) usable
…finally, it is (iv) practically relevant,
e.g. connecting the Carbon Footprint with ‘reduction’ and similar buzzwords
In a nutshell, the Footprint Family proves to be useful knowledge
and can indeed be recognized
‘as a powerful tool for communicating over-consumption of humanity’
– with yet some room for improvement
To be published soon
or check out the Pulsar Blog Post