A Master Thesis Infographic

doll

Barbie BCause’ proves that sustainability is truly everywhere,

 

but

 

 

Are Sustainability Concepts Useful
(Knowledge)?
Let’s have a look at a famous sustainability concept:

 

 

Have you met the Footprint Family?

 

You haven’t?

 

 

Well, it consists of the the Ecological Footprint, the Water Footprint

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and the Carbon Footprint, demonstrated here:


embedded from ‘CarbonVisuals’

 

Obviously a great communication tool!

Or is it?

 

I tried to find out….

 

‘It is time to be clearer about the Footprint and recognize it as a powerful tool for communicating

over-consumption of humanity whilst being aware of its limitations in other areas.’

(Wiedmann & Barrett 2010, p.8)

 

…and mapped Footprint Indicators in New Media over 1 year in

channels

… to analyse whether the Footprint Family can be seen as a form of Useful Knowledge.

 

 

Here are some snapshots of what I found:

The Footprint Family is…

 

(i) socially legitimate

 as it is widely accepted

Variation of mentions over time by volume; x-axis: time of observation period, y-axis: volume of mentions or reactions

Variation of mentions over time by volume; x-axis: time of observation period, y-axis: volume of mentions or reactions

 

Gender distribution [%male users] of mentions by volume

Gender distribution [%male users] of mentions by volume

Comparison of density by volume of the Footprint Family between working hours and leisure time; upper sector shows percentage of working hours, lower sector shows percentage of leisure hours of attributed Footprint Family volume (Working hours/Leisure time-1) %

Comparison of density by volume of the Footprint Family between working hours and leisure time

 


Interactive World map of mentions by volume by country of the Footprint Family

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…faces a mainly positive attitude

Sentiment of posts and reactions by volume as percentage and totals for the footprint indicators

Sentiment of posts and reactions by volume as percentage and totals for the footprint indicators

 

…which is mixed for the Carbon Footprint, however

Word cloud of top Carbon Footprint keywords by sentiment; 125 positive (green gradient), 152 negative (red gradient); size: volume

Word cloud of top Carbon Footprint keywords by sentiment; 125 positive (green gradient), 152 negative (red gradient); size: volume

 

 

…is deliberative,

showing many ‘gatewatchers’…

Forceatlas 2 layouted Carbon Footprint network with influencers; color: modularity class; bubble size: visibility

Forceatlas 2 layouted Carbon Footprint network with influencers; color: modularity class; bubble size: visibility

and some ‘gatekeepers’ like Gates

orceatlas 2 layouted Carbon Footprint network with influencers; color: country; bubble size: number of reactions

Forceatlas 2 layouted Carbon Footprint network with influencers; color: country; bubble size: number of reactions

 

share

 

…it is communicated close to its intended (ii) context 

of visualizing overconsumption and offering solutions

…and is thus (iii) usable

Wordcloud of volume of Carbon Footprint keywords by channel, size: volume; color: channel micro blogs (light blue), social media (dark blue), forums (orange), news (yellow), blogs (green)

Wordcloud of volume of Carbon Footprint keywords by channel, size: volume; color: micro blogs (light blue), social media (blue), forums (orange), news (yellow), blogs (green)

 

 

…finally, it is (iv) practically relevant,

e.g. connecting the Carbon Footprint with ‘reduction’ and similar buzzwords

Semantic connections between the Carbon Footprint keywords; size of connecting lines: volume of connected keywords; direction of connections from keyword in corresponding color to other

Semantic connections between the Carbon Footprint keywords; size of connecting lines: volume of connected keywords

 

 

In a nutshell, the Footprint Family proves to be useful knowledge

and can indeed be recognized

‘as a powerful tool for communicating over-consumption of humanity’

– with yet some room for improvement

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More details?

 

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To be published soon

or check out the Pulsar Blog Post

 

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